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History

Coerver Coaching History

In the late 1970s, Dutch European Championship winning coach Wiel Coerver led a revolution in soccer coaching. He was dissatisfied with the lack of individual skills and emphasis on defensive play in the professional game; an emphasis that many thought, was stifling the more exciting, attacking style of play necessary to score goals and attract fans.

Up to that point, little attention had been given to individual skill development, because no one knew quite how to teach these skills. It was also, then, widely assumed that the great players of the game were innately gifted far beyond the capabilities of the average player.

Coerver’s early focus was on teaching ball mastery and 1 v 1 skills by encouraging players to emulate the “moves” of soccer’s all-time greats, such as Sir Stanley Matthews, Cryuff, Beckenbauer and Pele.

In 1984, inspired by Wiel Coerver’s Philosophy, Alfred Galustian and Charlie Cooke founded what is now known around the world as Coerver® Coaching.


                                                                             

CURRICULUM

Coerver Coaching Pyramid of Player Development





When Coerver Coaching launched it's new 3 part DVD series and book entitled "A new Era" it did more than just extend its product range. These new products contained the blueprint for Coerver Coaching going into the new Millennium.

The new curriculum represented by the Pyramid of Player Development, as shown above, consisted of 6 building blocks.

Each block has dozens of games and training exercises for all ages and experience levels.  The exercises and games can be used by coaches who are planning training sessions as well as players practicing on their own.

Ball mastery is the foundation of every player's development and becomes essential to progress through the pyramid.  But don't think of this as a ladder, where one level must be completed before continuing to the next level.  Instead each step is integral to the others and the player improvement is achieved as their techniques improve at each level.

Coerver® Coaching is

A soccer skills teaching method suited for all ages but especially for players aged 5-16 years old of all abilities and their parents, coaches and teachers

A Method that focuses on Individual skills development and small group play

Endorsed and recommended by the top federations, associations, legends/experts of the game, club teams and corporations including:

  • French Football Federation
  • Football Federation of Australia
  • Chinese Football Association
  • Japanese Football Association
  • Newcastle United FC
  • Arsenal FC
  • Global partner adidas®

 

Highlights since 1984:

  • 8 TV series in 8 languages
  • Videos, DVD’s and books in 12 languages
  • 1.5 million kids and coaches have attended Coerver® Coaching camps/clinics
  • Coerver® Coaching centers operating in 30 countries
  • adidas® partner for 20 years

 

The ultimate goal of the Coerver® Coaching Method is to:

  • Develop skilled, confident and creative players
  • Make the game fun to practice and play
  • Teach good sportsmanship and respect for all
  • Value winning but not more than character and performance
  • Provide a safe & educational experience that meets best practice criteria
CURRICULUM Coerver Coaching Pyramid of Player Development When Coerver Coaching launched it's new 3 part DVD series and book entitled "A new Era" it did more than just extend its product range. These new products contained the blueprint for Coerver Coaching going into the new Millennium. The new curriculum represented by the Pyramid of Player Development, as shown above, consisted of 6 building blocks. Each block has dozens of games and training exercises for all ages and experience levels. The exercises and games can be used by coaches who are planning training sessions as well as players practicing on their own. Ball mastery is the foundation of every player's development and becomes essential to progress through the pyramid. But don't think of this as a ladder, where one level must be completed before continuing to the next level. Instead each step is integral to the others and the player improvement is achieved as their techniques improve at each level. Coerver® Coaching is A soccer skills teaching method suited for all ages but especially for players aged 5-16 years old of all abilities and their parents, coaches and teachers A Method that focuses on Individual skills development and small group play Endorsed and recommended by the top federations, associations, legends/experts of the game, club teams and corporations including: French Football Federation Football Federation of Australia Chinese Football Association Japanese Football Association Bayern Munich FC Newcastle United FC Arsenal FC Global partner adidas® Highlights since 1984: 8 TV series in 8 languages Videos, DVD’s and books in 12 languages 1.5 million kids and coaches have attended Coerver® Coaching camps/clinics Coerver® Coaching centers operating in 30 countries adidas® partner for 20 years The ultimate goal of the Coerver® Coaching Method is to: Develop skilled, confident and creative players Make the game fun to practice and play Teach good sportsmanship and respect for all Value winning but not more than character and performance Provide a safe & educational experience that meets best practice criteria

ENDORSEMENTS


                   



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